As COVID-19 disrupts the operations of big enterprises, small businesses have not been left untouched. 2020 was a challenging year for small enterprises. Leaders had to remain vigilant on societal happenings and were also more innovative to keep their businesses running. Proper marketing has kept small businesses navigate amid the unforeseen COVID-19 circumstances.
To ease the vulnerability caused to small businesses by COVID-19, small enterprises should adopt the following three strategies:
Network and create a connection with all stakeholders
It is vital for business leaders to virtually connect with their fellow entrepreneurs in the sector for support, inspiration, and encouragement. Connecting with peers helps in sharing critical stories and information that may be beneficial to your businesses.
It would be best to connect with your customers and supporters since you can learn more about filling business’ gaps. You should send email updates regularly to customers, friends, and fans to keep them informed on the changes occurring in your business, for instance, the availability of particular products or changes in working hours. Sign-up forms should also be availed to customers on the business website to help them reach out to the management.
As you adjust to the new routines, you should consider creating strong bonds with the community. As employees work remotely, they should consider connecting with their families and relatives.
The survival of every small business in the post-COVID-19 period depends on every team leader’s resourcefulness. Leaders need to become innovative and creative to have their businesses remain open. There is no need to force certain products on customers when their relevance is not a priority at the time. Leaders should do a survey, identify what products are currently in demand, and start offering them to customers. For instance, businesses dealing in wine production may make the business products relevant to consumers by switching to sanitizers highly in demand.
Therefore, if customers no longer knock at your do premises, it’s high time you become creative and reach them out with new products. For instance, if you have a gym, start offering virtual classes and reach out to your customers. If you have a restaurant and customers are no longer coming due to COVID-19 fears, start delivering meals to customers’ homes.
Embrace digital transformation
Digital transformation should become a priority to help businesses navigate through their challenges. Small businesses should have websites where customers can order products. Business leaders should also reach out to potential clients through the numerous social media channels available.
The above strategies will see leaders establish a strong relationship with potential clients. However, as business leaders navigate through 2021, they should plan and prepare adequately for any eventuality.